Our Story

Why we exist

We believe that

When mothers thrive,

we all thrive!

Becoming a mother is entry into a sacred bond with all mums present, past, and future: the motherhood. The connection is instant and unbreakable. A long-time member ourselves, we’re here to welcome you into this fierce, protective circle and remind you that you’re not on this journey alone. In the motherhood, all are welcome.

OUR MISSION

Stand with the mothers

While new life can bring joy and anticipation, it’s a journey that can take a toll — physically, mentally, emotionally, and beyond. Through the joy and hope, the doubt, the sleepless nights, and every moment in between, we want you to know…we see you, and we’re your ally through this journey — every step along the way.

OUR HISTORY

A mothers-first company from the start

Our founder’s own breastfeeding challenges created a passion to help other mums that still inspires everything we do today.

SUSTAINABILITY

We stand for all mothers – including Mother Earth

We believe every family deserves a healthy future. Our commitment to sustainability is driven by science and supports the United Nation’s Sustainable Development Goals.

Our future, our families’ futures, and the future of the planet all depend on the actions we take today.